WHAT I DO

I’m a creative director and visual storyteller based in Amsterdam. I work across film, photography, and creative strategy. I’m interested in what makes people feel connected: to a story, a place, a brand, or each other. I like finding unexpected ways into those stories and building worlds around them.

MY BACKGROUND

My work has always moved between people and images. I studied Cultural and Social Sciences alongside Video & Television, before finding my way through social impact, brand strategy, content and fashion. I’m also a certified Creative Director through Vogue College of Fashion. Aniba Social Lab is where those different worlds get to meet.

MY APPROACH

I’m drawn to culture, identity, memory and belonging. I'm drawn to images with feeling, ideas with something underneath them, and stories that invite people in. My process starts with curiosity: finding the heart of an idea and figuring out the most interesting way to bring it to life. Make it beautiful, but make it mean something.